Content specialists identify the aims of their company, seeking to create content that is in line with their employer's goals.They target content to specific audiences and look for content that is in demand.This also involves a keen awareness of the compliance of content and brand voice.

Responsibilities  

  • Assists in the development and execution of a long-term and day-to-day content strategy.
  • Assist in maintaining brand voice and consistency
  • Assist with planning and executing company advertisements, brand campaigns and community engagement initiatives
  • Understand our clients and their needs while collaborating with all teams on the creation of content
  • Understand marketing and lead generation strategy through content creation
  • Expert in matters of compliance and content standards
  • Ongoing awareness and attention to the company values and direction as displayed through content
  • Required to complete any corresponding educational courses or trainings

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