Great Waters Financial is seeking to hire a Creative Marketing Director to help initiate, implement and execute our marketing campaigns and strategies. The right candidate is a skillful project manager who focuses on market research and makes recommendations and casts vision for lead generation through marketing campaigns— focused on our key demographics. The primary focus of this role is to create a strong ROI in marketing strategies in order to strengthen the brand voice and recognition. They will also assist in maintaining leadership responsibilities.

Responsibilities

  • Driver of marketing and lead generation strategy
  • Manage the creative process from concept to completion
  • Translate marketing objectives into clear creative strategies
  • Lead the Marketing Team in the production of all marketing collateral
  • Ensure visual communication and brand standards are met
  • Engage the client and prospect experience through the marketing lens
  • Oversee profitability, deliverables, timelines and budgets
  • Meet with the leadership team to explain campaign strategies and solutions
  • Review work, troubleshoot and provide feedback to the Marketing Team
  • Remain actively involved in hiring and training on the Marketing Team
  • Manage and cultivate the career development of team members
  • Ongoing focus and attention on the company values and direction
  • Required to complete any corresponding educational courses or trainings


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