Elderly woman wearing glasses and a pink sweater painting a ceramic pot at a wooden table outdoors.
Abstract topographic contour lines in light blue on a dark blue background.

Who We Are

At Great Waters Financial, we believe in empowering you to Live Greatly®. When you have a clear plan and you understand it fully, there’s no limit to what’s ahead.

"There's gotta be a better way…"

That thought hasn't left us us alone since 2012. We kept running into the same problem: people who'd done everything right financially, they had saved diligently, invested wisely, built solid portfolios, but still felt unsettled or lost.

They'd sit across from us with spreadsheets and statements, and we'd see it in their eyes.  What's this all for? How do I actually use this? Will it last?

And honestly, the industry wasn't helping. It was too busy talking at people with jargon they didn't understand, giving conflicting advice and here's the kicker, quietly incentivizing people to keep their money locked away. Because let's be real: the more you keep in your accounts, the better it is for most firms.

In a field filled with conflicts of interest, we wanted to help people win financially, while sleeping well at night. Simple as that.

So we started building something different. Not just another financial firm, but a different approach entirely. And somewhere along the way, we found our mission: to help people use their money to live a life that actually matters to them.

Notice that word? Use.

Because your income, your savings, your investments, they're not the finish line. They're the starting point. They're the raw materials. The question is: what are you building?

There's a point in life where the goal shifts from accumulation of assets, to meaning... from more, to what matters. It's there that a lot of us freeze. All that careful planning, and suddenly we can become paralyzed by possibility. Or worse, by fear that one wrong move will unravel decades of hard work that brought you to where you are now.

That's where we come in.

Yes, we specialize in investment strategy, income planning, risk management, and wealth growth. That's the technical side, and we're good at it. But here's what we really do: we help you figure out how to use your money to create freedom, purpose, and peace of mind.

We help you Create your Compass that turns uncertainty into direction. A plan that puts your values at the center and adapts as life unfolds. And then we walk with you, every step of the way, adjusting and refining as you go.

Because when your finances reflect who you are and what you care about, something shifts. You get more than just a strong portfolio. You get a life that feels like yours.

This is how we help you Live Greatly®.

Powerful planning. Purposeful living.

Combining smart Financial Planning with Life Planning opens the door to using your money in ways that truly support how you want to live. It brings direction and clarity to make financial decisions easier and more meaningful.

Financial Planning

How much can I spend? What opportunities am I missing? Am I making smart moves? Get real answers.

LEARN MORE

Upgrade to Financial Planning 2.0

$
50

Stick with Financial Planning 1.0

$
20
Decorative

Life Planning

This is where your financial plan becomes more than a document. The "Compass: Live Greatly® Guidebook" is a practical tool to help you create a life plan that informs your financial decisions.

LEARN MORE

Combined together, this is how we empower you to Live Greatly®.
Schedule a discovery meeting
Decorative

Fast Facts

We have proudly served individuals and families all over the country, helping them achieve their financial goals.

1.4B+

Assets Under Administration

25+

Specialized Advisors

1500+

Community Educational Events

36

U.S. States with Clients

Empowering you to Live Greatly® since 2012

2012

Great Waters Financial is founded.

2014

We begin expanding our retirement planning and investment management services.

2017

We adapt our unique team approach.

2021

We launch our first Life Planning focused events.

2023

We start to bring estate planning, medicare planning, and tax preparation, in-house.

2024

We release our new Life Planning tool, the Compass: Live Greatly® Guidebook.

2025

We launched our Clarity Framework planning process.

Join Our Team

We’re redefining what it means to serve clients well. Great Waters Financial is a place where collaboration thrives, growth is encouraged, and every team member plays a role in helping others Live Greatly®.

Featured Resources

Discover insights and strategies for your financial journey.

Button Text

Have questions?

Talk to a real person. No pressure, just a conversation about how we can help you Live Greatly®.

Abstract dark blue background with light blue topographic contour lines.